Gert van Vliet
Hot takes on the future of content
Wednesday April 8, 2026 · Utrecht
The future of content.
Do we still need a CMS? Are machines our new audience? Three sessions on structured content, smart personalisation and what's about to change. With a proper breakfast included.
08:00 – 10:30
Het Gegeven Paard, Utrecht
3 sessions + breakfast
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The speakers.
Three people who work on these questions every day.
To be announced
Personalisation and shoptainment
To be announced
Structured content, flipped
Register if any of the following applies to you.
For everyone working on digital content who wants to understand what's about to change.
You're responsible for content and see the volume and complexity growing
You want to know how personalisation works without endless business rules and manual overhead
You're curious what AI concretely changes about how you create, manage and distribute content
You're wondering whether your content tech stack is ready for what's coming
You want to connect with peers who are facing the same challenges
You're intrigued by what shoptainment and structured content could mean for your organisation
Programme.
From coffee to office in two and a half hours.
08:00
Doors open
Welcome with coffee
08:30
Breakfast + sessions start
Take a seat and enjoy a proper breakfast
08:40
Hot takes on the future of content
Speaker from Breakfast
Breakfast 09:00
Personalisation and shoptainment
Speaker from Relewise
Relewise 09:20
Structured content, flipped
Speaker from Plate
Plate 09:40
Q&A
Ask the speakers your questions
10:00
Networking
Connect with speakers and fellow attendees
10:30
End
Back at the office in time
Register.
Free attendance. Limited spots available.
Practical information.
Location
Het Gegeven Paard, Utrecht
Date & time
Wednesday April 8, 2026, 08:00 – 10:30
Cost
Free
Public transport
Easily accessible from Utrecht Centraal station.
Parking
Paid parking available in the immediate area.
Who is this for
Website and content managers, digital strategists, marketers and IT managers.
Frequently asked questions.
Is attendance really free?
Yes, this event is completely free. We only ask you to register so we know how many breakfasts to order.
Can I bring a colleague?
Absolutely! You can register a colleague directly in the sign-up form. You'll both receive a confirmation.
How long are the sessions?
Each knowledge session lasts about 20 minutes. The full programme runs from 08:00 to 10:30, so you'll be at the office well before noon.
Is there parking available?
Het Gegeven Paard is easily accessible by public transport. Paid parking is available in the immediate area.
What if I need to cancel?
No problem. Just send an email to info@breakfastdigital.nl and we'll take care of it.
We'd love to see you on April 8.
Three sessions on what's about to change, a good breakfast and back at the office in time.
Register for free