13 February 2026 · 8 min read
Composable Commerce: Necessity or Technical Pitfall?
Gijs Edelbroek
Running a business is hard. Changing course
is even harder.
Stop firefighting. Regain control of your digital journey with independent perspective and senior experience. No ivory tower advice — real results.
Schedule a discovery callDo you recognise yourself in one of these situations?
We're stuck
- •Your digital project is moving but going nowhere
- •Decisions keep getting delayed
- •Features take too long
- •Costs are mounting without results
We bring clarity to process, organisation and architecture so you can start making decisions again.
We're replacing our platform
- •You know your current platform no longer fits
- •This affects everything
- •Scope and phasing are unclear
- •Fear of making the wrong choice
We guide the decision process independently, before any building starts.
We want to get it right this time
- •The stakes are high and failure is not an option
- •Not enough senior capacity
- •Partners are steering too much
- •Project is under pressure
We step in with senior experience at the moments that matter.
Why us?
Our focus is on complex CMS and commerce projects — exactly where technology, organisation and decision-making get in each other's way.
We don't build. We don't resell. We don't provide extra hands. Because we have no stake in the build or licensing, we can be 100% objective.
We are the senior backup at your side of the table, helping you regain control.
Technologies we know and trust.
We have worked with a wide range of digital platforms and SaaS vendors from CMS to commerce, PIM to personalisation. Here is a selection of tools we have evaluated, selected or integrated in recent years.
Case: strategic CMS selection in healthcare.
This process wasn't about tooling, but primarily about process and organisation:
Endorsed CMS choice suited to a headless architecture
Focus on daily value rather than bells & whistles
Insight into necessary governance and process improvements
Foundation for a phased, low-risk rollout
Breakfast.
It's the moment you plan, focus and set the course before the chaos of the day takes over.
Digital projects are no different. Most trajectories don't derail at the end — they fail because of a weak foundation at the start.
We're here to lay that foundation. So you don't just start, but stay on course.
The team.
No juniors. No overhead. Seniors only. You work directly with the people who set the course. No noise in handovers, just direct access to 70+ years of experience.
Michiel Tielemans
Focus: program management & business value
20+ years of experience on the client side, agencies, and integrators. Michiel knows how to translate business goals into actionable plans without losing focus along the way. He provides the governance and process where complex projects often get stuck.
Gijs Edelbroek
Focus: digital strategy & transformation
25+ years of experience at software vendors and agencies. Gijs understands the dynamics between technology and commerce like no other. He challenges assumptions and ensures a strategy that works not just on paper, but delivers value in practice.
Gert van Vliet
Focus: composable architecture & technology
25+ years of experience, from hands-on development to executive leadership. Gert bridges complex IT challenges and marketing needs. He is the expert who helps you untangle legacy systems and set up a future-proof architecture.
When should you call us?
Do call if:
- You feel the project is stalling but nobody dares to address the real issue.
- You're considering a major migration to a new CMS or Commerce platform and want an independent second opinion.
- The project's impact is high and failure simply isn't an option.
- You want seniority at the table from people who've been through this dozens of times.
Don't call if:
- You're just looking for extra hands to fill hours.
- You're looking for a firm that just nods along to keep the peace.
- There's no organisational mandate to actually make decisions.